随着在中国市场的不断发展，耶里夏丽也在不断完善品牌形象，从而占领更多的餐饮市场份额。耶里夏丽花费了大量的时间与精力开发出一种多功能的店面前区，从而使得来来往往于商场的顾客可以快速购买便捷外带的新疆美食譬如包装坚果，新鲜的烤馕和经典的新疆烤羊肉烤，这一举动足以推动耶里夏丽进入这个充满潜力并快速扩张的快时尚市场。
原空间巧合地相似于该品牌获得的巨大成功的正大广场店（也是由asig设计）,那就是顾客座位环形围绕着中心表演舞台，让每一个客户清晰地感受到耶里夏丽的标志—定期表演的新疆舞蹈。通过精心打造的青铜金属网以及四根装饰着若隐若现的手绘摩洛哥花纹混凝土立柱，中心舞台主题明确地展现在顾客视线内。精巧细致的多功能店面，通过装饰着阿拉伯檐篷、来自喀什的纯手工铜器和时尚的展陈及照明， 全面表达出零售市场的感觉。
as yershari continues to expand in the chinese market so does the brand continue to refine its image to capture a stimulation hungry chinese f&b consumer market. the brand has spent a significant amount of time developing a multi-function storefront where passing mall patrons can quickly purchase take-away xinjiang delicacies like packaged nuts, fresh nan bread and quintessential xinjiang lamb kabobs, a move that has thrusted yershari into a lucrative and rapidly expanding fast casual market segment.
the raw space coincidentally laid out similar to the brand’s hugely successful superbrand mall location (also design by asig design) where customer seating pinwheels around a central axis performance stage, giving every customer a clear view of yershari’s signature, periodic xinjiang dance routines. the stage is highlighted from above by a custom fabricated bronze metal mesh center piece and subtle hand painted moroccan patterns on four adjacent columns. the meticulously detailed multi-function storefront delivers a modern retail bazaar feel flanked with arabian canopies, decoration hand selected from kashgar and modern display lighting.